Data Science for Commercial
Unlocking Value in Finance, Retail, Healthcare, FMCG, Distribution and Logistics
📘 About This Book
Data Science for Commercial is an accessible yet comprehensive reference designed to help business executives and professionals leverage data science across diverse commercial sectors such as finance, retail, healthcare, FMCG, distribution and logistics. Organized into logical chapters, the book bridges the gap between technical knowledge and business strategy, shedding light on essential data science concepts, illustrating real-world use cases, and providing frameworks for evaluating model performance. Each chapter combines practical insights with clear explanations, ensuring that busy decision-makers can quickly grasp the significance of analytics and learn how to deploy data-driven solutions to deliver tangible returns on investment. Ultimately, readers will see how to embed data science into daily operations, manage risks and ethics, and scale initiatives for sustained competitive advantage.
👥 Book Authors
Dr. Manahan Parlindungan Saragih Siallagan
Dr. Manahan is a digital transformation expert from ITB, specializing in data science, system thinking, and business innovation. He empowers MSMEs through platforms like Sadulur 2.0, with research spanning food security, system dynamics, and sustainable ecosystems. As the founder of STEP K-12, he also champions data-driven education for youth.
Dr. Alfred Boediman
Dr. Alfred is a venture capitalist and deep-tech strategist with decades of experience in finance and behavioral economics. A former Samsung executive and professor at the University of Chicago, he pioneers neuro-statistical models and sustainability-driven innovation across Asia.
Dr. Berty Argiyantari
Dr. Berty is the CEO of MOSTRANS and a lecturer at SBM ITB. With over two decades in procurement and logistics—including leadership roles at Kalbe Farma and Enseval—she brings deep insight into operational excellence and strategic supply chain transformation.
Dr. Risman Adnan
Dr. Risman is Director of Digital Technology at Kalbe Farma. Formerly CTO at Samsung Research Indonesia and a Microsoft evangelist, his expertise spans AI, Cloud, and IoT—leading technology innovation from R&D to enterprise deployment for two decades.
Josephine Kusnadi
Josephine is a business process innovation leader with 20+ years of experience. She led IP & Innovation at Samsung Research Indonesia and held key consulting roles at AXIS, World Bank, and Arthur Andersen, helping enterprises improve operations through smart design and digital solutions.
🚀 About RantAI
RantAI is a forward-thinking Indonesian tech startup focused on revolutionizing the technology landscape, with a particular emphasis on Rust programming and its applications in business and industry. Originally founded through collaborations between Telkom University and the University of Indonesia’s Data Science Center, RantAI began its journey by specializing in scientific computation publishing. As a premier System Integrator (SI), we address complex scientific challenges through advanced Machine Learning, Deep Learning, Agent-Based Modeling, and AI Chip Development based on the RISC-V architecture.
Currently collaborating with institutions like Inoversi, RantAI is positioned at the intersection of technology and business transformation. Inoversi, founded in 2024, is a premier training organization dedicated to fostering innovation in business. It offers a wide range of services, including interactive webinars, high-quality e-books, and e-learning platforms that enhance the learning experience for professionals. With customized training, public workshops, and expert-led consulting services, Inoversi aims to empower businesses with the knowledge and tools needed to thrive in today’s competitive landscape.
RantAI’s vision aligns with this mission by providing cutting-edge solutions, including a future-focused digital twin simulation platform designed to solve complex business challenges. Together, these strategic partnerships are helping businesses leverage innovation for long-term success, operational resilience, and sustainable growth. RantAI is committed to bringing transformative technologies to the forefront of business strategy, ensuring that companies stay ahead of the curve.
🤝 Collaboration
OUR PARTNER 🤝
We are honored to collaborate with Inoversi in the creation of this book. This partnership combines academic excellence with industry expertise to provide a resource that is both theoretically robust and practically applicable.
🧭 Guidance for Efficient Reading
The book is structured to offer an end-to-end understanding of data science from both a technical and managerial vantage point. Those seeking an overarching strategy and business alignment approach may choose to begin with Chapters 1 through 3, which provide a foundational understanding of why data science matters in commercial contexts and how to target projects that will yield the strongest return on investment.
Readers who want to explore the practical applications of data science in specific domains can move directly to the industry-focused chapters—Chapters 6 to 10—to see how these strategies translate into real-world outcomes and address sector-specific challenges.
After gaining insights into the “what” and “why” of data science, executives and professionals can delve into the “how” of project evaluation, deployment, and scaling in Chapters 11 to 15. This latter section underscores performance metrics, practical roll-out considerations, risk mitigation, and long-term sustainability.
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